Step One go to the site ads.swiggy.com
You’ll need to provide basic information about yourself and your business, including your contact information and business details.
Choose your ad type: Swiggy offers various types of ads, including display ads, sponsored listings, and push notifications.
Pick the advertisement type that best serves your company’s objectives.
Target your audience: You can target your ads based on factors such as location, demographics, and behaviour. This allows you to reach the right audience for your business.
Set your budget: Swiggy allows you to set a daily or weekly budget for your ads.
Create your ad: Swiggy provides an ad creation tool that allows you to create your ad. You can upload images and text, and customize your ad to reflect your brand.
Launch your campaign: Once you’ve created your ad, set your targeting and budget, and reviewed everything, you can launch your campaign. Your ads will start appearing on Swiggy’s platform, and you can track their performance through Swiggy’s advertising portal.
Swiggy’s advertising guidelines and practises are subject to change, so for the most recent details, check their website or get in touch with their advertising team.
Top 10 Benefits to Advertise on Swiggy
Here are the top 10 benefits of running ads on Swiggy:
Increased visibility: Advertising on Swiggy can increase your brand’s visibility to a large audience of potential customers who are looking to order food online.
Targeted audience: Swiggy’s targeting options allow you to reach a highly targeted audience based on factors such as location, demographics, and behaviour.
Cost-effective: Swiggy’s advertising platform is cost-effective and allows you to set your own budget.
Improved brand awareness: Advertising on Swiggy can improve your brand’s awareness and recognition among potential customers.
Increased traffic: Running ads on Swiggy can drive more traffic to your restaurant or food business, leading to more orders and revenue.
Better customer engagement: Advertising on Swiggy will help you engage with your customers according to their choice and taste.
Enhanced customer experience: Swiggy’s platform offers a seamless ordering experience for customers, and advertising on the platform can enhance this experience by offering targeted promotions and deals.
Competitive advantage: Advertising on Swiggy can give you a competitive advantage over other restaurants or food businesses that are not running ads on the platform.
Measurable results: Swiggy’s advertising platform provides detailed metrics and analytics, allowing you to track the performance of your ads and make data-driven decisions.
Flexibility: Swiggy’s advertising platform is flexible, allowing you to adjust your budget, targeting, and ad creative as needed to optimize your campaign performance.
Best Time to Run Ads on Swiggy App
Peak ordering times: Consider running ads during peak ordering times, such as meal times, weekends, and holidays. By doing this, you can make sure that more people who are actively looking to order food online view your adverts.
Special events and promotions: Consider running ads during special events and promotions, such as festivals or national holidays. This can help capitalize on increased demand and drive more orders to your business.
New menu items or promotions: Consider running ads when launching new menu items or promotions. This can help generate buzz and excitement around your business and encourage customers to try your new offerings.
Test multiple times and days of the week for running ads to see what works best for your business. This is known as “optimisation.” To optimise your advertising and increase your ROI, use data and analytics.
Ultimately, the best time to run ads on Swiggy will depend on your specific business goals and target audience. It’s important to continuously monitor and adjust your campaigns based on performance data to ensure the best results.
Importance of Images on Swiggy App Ads
Images are a critical component of Swiggy ads and can have a significant impact on the effectiveness of your campaigns. Here are some reasons why images are important on Swiggy ads:
Attract attention: Images are the first thing that users notice when browsing through Swiggy’s platform. High-quality images can attract attention and make your ad stand out from other ads on the platform and if it is clicked by a professional food photographer and stylist then it’s so cool for you Swiggy ads.
Showcase your food: Images allow you to showcase your food in a visually appealing way, making it more enticing for users to order from your business.
Increase click-through rates: When compared to advertising without images, ads with images typically have greater click-through rates.
Users are more inclined to click on an advertisement that features a delicious food image.
Convey brand personality: Images can help convey the personality and style of your brand. Images of a nice restaurant or a welcoming staff, for instance, can assist potential clients get a favourable impression of your company.
Increase conversions: High-quality images can increase the likelihood of users placing an order from your business. Seeing an image of your food can help users imagine themselves enjoying a delicious meal, leading to more orders and revenue for your business.
Overall, using high-quality images in your Swiggy ads can help make your ads more effective and drive more orders to your business. Make sure to choose images that accurately represent your food and brand and are visually appealing to your target audience.